Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again. 1. To Build a Strong Online Presence 2. Target Your Audience More Effectively 3. Leave Room for Creativity 4. Stay Ahead of the Competition 5. To Save Time 6. To Create Better Content

If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.